The What If Method™
Transform how your team thinks, collaborates, and innovates with the What If Method™—a proven framework for unlocking creative potential and working with AI as a true thought partner.
Ask What if?
The What If Method™ is a powerful five-step framework that helps teams unlock bigger ideas, challenge assumptions, and turn uncertainty into opportunity. It transforms the way people think by teaching them to ask better questions, see hidden possibilities, and approach problems from unexpected angles. ​In every workshop, participants apply the method directly to their business challenges—whether reimagining a customer experience, planning for disruption, or building resilience. They also learn how to collaborate with AI as a creative partner, using it to expand perspective, spark original ideas, and push thinking further.​ Your team will leave inspired, aligned, and equipped with practical tools to think bolder, move faster, and deliver breakthrough results.
Two little words can change everything: What if?
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Why What If?
Provides a repeatable system for breakthrough ideas
The What If Method™ equips leaders and teams with repeatable tools to stay inventive, adaptable, and resilient in the face of change.
Unlocks Co-creation with GenAI
Collaborate with AI creatively. Participants discover how to use AI as a thought partner to expand perspective, accelerate idea generation, and amplify human creativity.
Builds lasting creative confidence
The What If Method™ gives any team a structured, practical framework for generating bold, high-value ideas consistently, not just in bursts of inspiration.